diff --git a/Cargo.lock b/Cargo.lock
index 24b6200..e47ad7e 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -2689,6 +2689,8 @@ dependencies = [
  "anyhow",
  "clap",
  "qr-core",
+ "serde",
+ "serde_json",
 ]
 
 [[package]]
diff --git a/cli/Cargo.toml b/cli/Cargo.toml
index 332e404..c8ede61 100644
--- a/cli/Cargo.toml
+++ b/cli/Cargo.toml
@@ -13,3 +13,5 @@ path = "src/main.rs"
 qr-core = { path = "../core" }
 clap = { version = "4", features = ["derive"] }
 anyhow = "1"
+serde = { version = "1", features = ["derive"] }
+serde_json = "1"
diff --git a/cli/src/main.rs b/cli/src/main.rs
index a1453df..cb4ca36 100644
--- a/cli/src/main.rs
+++ b/cli/src/main.rs
@@ -1,6 +1,9 @@
 use clap::Parser;
 use qr_core::qr::{QrCode, QrConfig, VersionMode};
+use qr_core::text_builder;
 use qr_core::version::EcLevel;
+use serde::Deserialize;
+use std::fs;
 use std::path::Path;
 
 #[derive(Parser)]
@@ -9,10 +12,10 @@ use std::path::Path;
     about = "QR 码生成/解码工具 — 从零手搓的 ISO/IEC 18004 实现"
 )]
 struct Args {
-    /// 要编码的内容（编码模式）
+    /// 快捷编码内容
     content: Option<String>,
 
-    /// 解码图片文件 (PNG/JPEG/WebP)，与编码模式互斥
+    /// 解码图片文件 (PNG/JPEG/WebP)
     #[arg(short = 'd', long)]
     decode: Option<String>,
 
@@ -40,71 +43,156 @@ struct Args {
     #[arg(long)]
     invert: bool,
 
-    /// 前景色 "#RRGGBB" [default: "#000000"]
+    /// 前景色 "#RRGGBB"
     #[arg(long)]
     fg: Option<String>,
 
-    /// 背景色 "#RRGGBB" [default: "#FFFFFF"]
+    /// 背景色 "#RRGGBB"
     #[arg(long)]
     bg: Option<String>,
+
+    /// Logo 图片文件
+    #[arg(long)]
+    logo: Option<String>,
+
+    // ---- 编码模式参数 ----
+    /// 编码模式 [text/url/wifi/vcard/email/phone/sms/batch]
+    #[arg(long)]
+    mode: Option<String>,
+
+    /// WiFi SSID
+    #[arg(long)]
+    ssid: Option<String>,
+
+    /// WiFi 密码
+    #[arg(long)]
+    password: Option<String>,
+
+    /// WiFi 加密方式 [default: WPA]
+    #[arg(long, default_value = "WPA")]
+    encryption: String,
+
+    /// 隐藏 WiFi 网络
+    #[arg(long)]
+    hidden: bool,
+
+    /// 姓名 (vCard)
+    #[arg(long)]
+    name: Option<String>,
+
+    /// 电话 (vCard)
+    #[arg(long)]
+    phone: Option<String>,
+
+    /// 邮箱 (vCard)
+    #[arg(long)]
+    email: Option<String>,
+
+    /// 公司 (vCard)
+    #[arg(long)]
+    company: Option<String>,
+
+    /// 地址 (vCard)
+    #[arg(long)]
+    address: Option<String>,
+
+    /// 收件人 (Email)
+    #[arg(long)]
+    to: Option<String>,
+
+    /// 主题 (Email)
+    #[arg(long)]
+    subject: Option<String>,
+
+    /// 正文 (Email)
+    #[arg(long)]
+    body: Option<String>,
+
+    /// 电话号码 (Phone/SMS)
+    #[arg(long)]
+    number: Option<String>,
+
+    /// 短信内容 (SMS)
+    #[arg(long)]
+    message: Option<String>,
+
+    /// URL 链接
+    #[arg(long)]
+    url: Option<String>,
+
+    /// 批量输入文件 (JSON/CSV)
+    #[arg(long)]
+    batch: Option<String>,
+
+    /// 批量输出目录
+    #[arg(long)]
+    output_dir: Option<String>,
+}
+
+#[derive(Deserialize)]
+struct BatchEntry {
+    content: Option<String>,
+    level: Option<String>,
+    ssid: Option<String>,
+    password: Option<String>,
+    encryption: Option<String>,
+    #[serde(default)]
+    hidden: Option<bool>,
+    name: Option<String>,
+    phone: Option<String>,
+    email: Option<String>,
+    company: Option<String>,
+    address: Option<String>,
+    to: Option<String>,
+    subject: Option<String>,
+    body: Option<String>,
+    number: Option<String>,
+    message: Option<String>,
+    url: Option<String>,
 }
 
 fn main() -> anyhow::Result<()> {
     let args = Args::parse();
 
-    // 解码模式
     if let Some(path) = args.decode {
         return do_decode(&path);
     }
 
-    // 编码模式
-    let content = args
-        .content
-        .as_deref()
-        .ok_or_else(|| anyhow::anyhow!("请提供编码内容，或使用 --decode <文件> 解码图片"))?;
-    do_encode(content, &args)
-}
+    if let Some(ref batch_file) = args.batch {
+        return do_batch(batch_file, &args);
+    }
 
-fn do_encode(content: &str, args: &Args) -> anyhow::Result<()> {
-    let level = match args.level.to_uppercase().as_str() {
-        "L" => EcLevel::L,
-        "M" => EcLevel::M,
-        "Q" => EcLevel::Q,
-        "H" => EcLevel::H,
-        _ => anyhow::bail!("无效纠错级别: {}。支持 L/M/Q/H", args.level),
-    };
-
-    let version = match args.version {
-        Some(v) => {
-            if !(1..=40).contains(&v) {
-                anyhow::bail!("无效版本号: {}。支持 1-40", v);
-            }
-            VersionMode::Fixed(v)
-        }
-        None => VersionMode::Auto,
-    };
+    let text = build_text_from_args(&args)?;
+    let level = parse_level(&args.level)?;
+    let logo_bytes = args
+        .logo
+        .as_ref()
+        .map(|p| fs::read(p))
+        .transpose()
+        .map_err(|e| anyhow::anyhow!("无法读取 logo 文件: {e}"))?;
 
     let config = QrConfig {
         level,
-        version,
+        version: match args.version {
+            Some(v) => {
+                if !(1..=40).contains(&v) {
+                    anyhow::bail!("无效版本号: {}。支持 1-40", v);
+                }
+                VersionMode::Fixed(v)
+            }
+            None => VersionMode::Auto,
+        },
         margin: args.margin,
         fg_color: args.fg.clone(),
         bg_color: args.bg.clone(),
     };
 
-    let qr = QrCode::encode(content, config).map_err(|e| anyhow::anyhow!("编码失败: {}", e))?;
+    let qr = QrCode::encode(&text, config).map_err(|e| anyhow::anyhow!("编码失败: {}", e))?;
 
     match &args.output {
         Some(path) => {
-            let path_obj = Path::new(path);
-            if path_obj
-                .components()
-                .any(|c| matches!(c, std::path::Component::ParentDir))
-            {
-                anyhow::bail!("不允许包含 '..' 的路径，请使用当前目录下的文件名");
-            }
-
-            let ext = path_obj
+            check_path(path)?;
+            let ext = Path::new(path)
                 .extension()
                 .and_then(|e| e.to_str())
                 .unwrap_or("")
@@ -112,8 +200,8 @@ fn do_encode(content: &str, args: &Args) -> anyhow::Result<()> {
 
             match ext.as_str() {
                 "png" => {
-                    let bytes = qr.to_png_bytes(args.size, None)?;
-                    std::fs::write(path, bytes)?;
+                    let bytes = qr.to_png_bytes(args.size, logo_bytes.as_deref())?;
+                    fs::write(path, bytes)?;
                     println!(
                         "已生成: {} (版本 {}, {}×{} 模块, {:?} 级纠错)",
                         path,
@@ -124,8 +212,8 @@ fn do_encode(content: &str, args: &Args) -> anyhow::Result<()> {
                     );
                 }
                 "svg" => {
-                    let svg = qr.to_svg(None);
-                    std::fs::write(path, svg)?;
+                    let svg = qr.to_svg(logo_bytes.as_deref());
+                    fs::write(path, svg)?;
                     println!("已生成: {} (版本 {}, SVG 格式)", path, qr.version.0);
                 }
                 _ => anyhow::bail!("不支持的文件格式: .{}。支持 .png / .svg", ext),
@@ -139,12 +227,71 @@ fn do_encode(content: &str, args: &Args) -> anyhow::Result<()> {
     Ok(())
 }
 
+fn build_text_from_args(args: &Args) -> anyhow::Result<String> {
+    match args.mode.as_deref() {
+        Some("wifi") => {
+            let ssid = args
+                .ssid
+                .as_deref()
+                .ok_or_else(|| anyhow::anyhow!("WiFi 模式需要 --ssid"))?;
+            let pwd = args.password.as_deref().unwrap_or("");
+            Ok(text_builder::build_wifi_text(
+                ssid,
+                pwd,
+                &args.encryption,
+                args.hidden,
+            ))
+        }
+        Some("vcard") => Ok(text_builder::build_vcard_text(
+            args.name.as_deref().unwrap_or(""),
+            args.phone.as_deref().unwrap_or(""),
+            args.email.as_deref().unwrap_or(""),
+            args.company.as_deref().unwrap_or(""),
+            args.address.as_deref().unwrap_or(""),
+        )),
+        Some("email") => {
+            let to = args
+                .to
+                .as_deref()
+                .ok_or_else(|| anyhow::anyhow!("Email 模式需要 --to"))?;
+            Ok(text_builder::build_email_text(
+                to,
+                args.subject.as_deref().unwrap_or(""),
+                args.body.as_deref().unwrap_or(""),
+            ))
+        }
+        Some("phone") => {
+            let num = args
+                .number
+                .as_deref()
+                .ok_or_else(|| anyhow::anyhow!("电话模式需要 --number"))?;
+            Ok(text_builder::build_phone_text(num))
+        }
+        Some("sms") => {
+            let num = args
+                .number
+                .as_deref()
+                .ok_or_else(|| anyhow::anyhow!("短信模式需要 --number"))?;
+            Ok(text_builder::build_sms_text(
+                num,
+                args.message.as_deref().unwrap_or(""),
+            ))
+        }
+        Some("url") => args
+            .url
+            .clone()
+            .ok_or_else(|| anyhow::anyhow!("URL 模式需要 --url")),
+        Some(m) => anyhow::bail!("未知模式: {m}。支持 text/url/wifi/vcard/email/phone/sms/batch"),
+        None => args
+            .content
+            .clone()
+            .ok_or_else(|| anyhow::anyhow!("请提供编码内容或使用 --mode 指定模式")),
+    }
+}
+
 fn do_decode(path: &str) -> anyhow::Result<()> {
-    let bytes =
-        std::fs::read(path).map_err(|e| anyhow::anyhow!("无法读取文件 '{}': {}", path, e))?;
-
+    let bytes = fs::read(path).map_err(|e| anyhow::anyhow!("无法读取文件 '{}': {}", path, e))?;
     let result = qr_core::decoder::decode_image(&bytes).map_err(|e| anyhow::anyhow!("{e}"))?;
-
     println!("解码成功:");
     println!("  文本: {}", result.text);
     println!("  版本: {}", result.version);
@@ -153,6 +300,176 @@ fn do_decode(path: &str) -> anyhow::Result<()> {
     if result.errors_corrected > 0 {
         println!("  纠正错误: {} 码字", result.errors_corrected);
     }
-
+    Ok(())
+}
+
+fn do_batch(file: &str, args: &Args) -> anyhow::Result<()> {
+    let input = fs::read_to_string(file)
+        .map_err(|e| anyhow::anyhow!("无法读取批量文件 '{}': {}", file, e))?;
+
+    let entries: Vec<BatchEntry> = serde_json::from_str(&input)
+        .or_else(|_| parse_csv(&input))
+        .map_err(|e| anyhow::anyhow!("无法解析输入: {e}\n支持 JSON 数组或 CSV 格式"))?;
+
+    let out_dir = args.output_dir.as_deref().unwrap_or("batch_output");
+    fs::create_dir_all(out_dir)?;
+
+    for (i, entry) in entries.iter().enumerate() {
+        let text = batch_entry_to_text(entry)?;
+        let level = entry
+            .level
+            .as_deref()
+            .map(parse_level)
+            .unwrap_or(Ok(EcLevel::M))?;
+
+        let config = QrConfig {
+            level,
+            version: VersionMode::Auto,
+            margin: args.margin,
+            fg_color: args.fg.clone(),
+            bg_color: args.bg.clone(),
+        };
+
+        let qr = QrCode::encode(&text, config).map_err(|e| anyhow::anyhow!("{e}"))?;
+        let path = format!("{}/qr_{:04}.png", out_dir, i + 1);
+        let bytes = qr.to_png_bytes(args.size, None)?;
+        fs::write(&path, bytes)?;
+        println!("[{}/{}] {}", i + 1, entries.len(), path);
+    }
+
+    println!("批量生成完成: {} 个 QR 码 → {}", entries.len(), out_dir);
+    Ok(())
+}
+
+fn batch_entry_to_text(entry: &BatchEntry) -> anyhow::Result<String> {
+    if let Some(c) = &entry.content {
+        return Ok(c.clone());
+    }
+    if let Some(u) = &entry.url {
+        return Ok(u.clone());
+    }
+    if let Some(s) = &entry.ssid {
+        let p = entry.password.as_deref().unwrap_or("");
+        let e = entry.encryption.as_deref().unwrap_or("WPA");
+        let h = entry.hidden.unwrap_or(false);
+        return Ok(text_builder::build_wifi_text(s, p, e, h));
+    }
+    if let Some(n) = &entry.name {
+        let ph = entry.phone.as_deref().unwrap_or("");
+        let em = entry.email.as_deref().unwrap_or("");
+        let co = entry.company.as_deref().unwrap_or("");
+        let ad = entry.address.as_deref().unwrap_or("");
+        return Ok(text_builder::build_vcard_text(n, ph, em, co, ad));
+    }
+    if let Some(t) = &entry.to {
+        let s = entry.subject.as_deref().unwrap_or("");
+        let b = entry.body.as_deref().unwrap_or("");
+        return Ok(text_builder::build_email_text(t, s, b));
+    }
+    if let Some(n) = &entry.number {
+        if let Some(m) = &entry.message {
+            return Ok(text_builder::build_sms_text(n, m));
+        }
+        return Ok(text_builder::build_phone_text(n));
+    }
+    anyhow::bail!("无法识别的条目格式")
+}
+
+fn parse_csv(input: &str) -> Result<Vec<BatchEntry>, String> {
+    let mut lines = input.lines();
+    let header = lines.next().ok_or("CSV 为空")?;
+    let columns: Vec<&str> = header.split(',').map(|s| s.trim()).collect();
+    let mut entries = Vec::new();
+    for line in lines {
+        if line.trim().is_empty() {
+            continue;
+        }
+        let values: Vec<String> = line
+            .split(',')
+            .map(|s| s.trim().trim_matches('"').to_string())
+            .collect();
+        let mut content = None;
+        let mut level = None;
+        let mut ssid = None;
+        let mut password = None;
+        let mut encryption = None;
+        let mut hidden = None;
+        let mut name = None;
+        let mut phone = None;
+        let mut email = None;
+        let mut company = None;
+        let mut address = None;
+        let mut to = None;
+        let mut subject = None;
+        let mut body = None;
+        let mut number = None;
+        let mut message = None;
+        let mut url = None;
+
+        for (i, col) in columns.iter().enumerate() {
+            let val = values.get(i).cloned();
+            match *col {
+                "content" => content = val,
+                "level" => level = val,
+                "ssid" => ssid = val,
+                "password" => password = val,
+                "encryption" => encryption = val,
+                "hidden" => hidden = val.map(|v| v == "true"),
+                "name" => name = val,
+                "phone" => phone = val,
+                "email" => email = val,
+                "company" => company = val,
+                "address" => address = val,
+                "to" => to = val,
+                "subject" => subject = val,
+                "body" => body = val,
+                "number" => number = val,
+                "message" => message = val,
+                "url" => url = val,
+                _ => {}
+            }
+        }
+
+        entries.push(BatchEntry {
+            content,
+            level,
+            ssid,
+            password,
+            encryption,
+            hidden,
+            name,
+            phone,
+            email,
+            company,
+            address,
+            to,
+            subject,
+            body,
+            number,
+            message,
+            url,
+        });
+    }
+    Ok(entries)
+}
+
+fn parse_level(s: &str) -> anyhow::Result<EcLevel> {
+    match s.to_uppercase().as_str() {
+        "L" => Ok(EcLevel::L),
+        "M" => Ok(EcLevel::M),
+        "Q" => Ok(EcLevel::Q),
+        "H" => Ok(EcLevel::H),
+        _ => anyhow::bail!("无效纠错级别: {}。支持 L/M/Q/H", s),
+    }
+}
+
+fn check_path(path: &str) -> anyhow::Result<()> {
+    let path_obj = Path::new(path);
+    if path_obj
+        .components()
+        .any(|c| matches!(c, std::path::Component::ParentDir))
+    {
+        anyhow::bail!("不允许包含 '..' 的路径，请使用当前目录下的文件名");
+    }
     Ok(())
 }
diff --git a/core/src/lib.rs b/core/src/lib.rs
index 9dff5de..b0f94e5 100644
--- a/core/src/lib.rs
+++ b/core/src/lib.rs
@@ -4,4 +4,5 @@ pub mod encoder;
 pub mod matrix;
 pub mod qr;
 pub mod render;
+pub mod text_builder;
 pub mod version;
diff --git a/core/src/render/png.rs b/core/src/render/png.rs
index baf1dea..fed48f6 100644
--- a/core/src/render/png.rs
+++ b/core/src/render/png.rs
@@ -26,8 +26,7 @@ fn fill_module(
 
 /// 在 QR 码 PNG 缓冲区中央叠加 logo
 fn overlay_logo(img: &mut RgbaImage, logo_bytes: &[u8], logo_size_pct: f32) -> Result<(), String> {
-    let logo =
-        image::load_from_memory(logo_bytes).map_err(|e| format!("Logo 加载失败: {e}"))?;
+    let logo = image::load_from_memory(logo_bytes).map_err(|e| format!("Logo 加载失败: {e}"))?;
     let logo = logo.to_rgba8();
 
     let img_w = img.width();
@@ -39,12 +38,7 @@ fn overlay_logo(img: &mut RgbaImage, logo_bytes: &[u8], logo_size_pct: f32) -> R
         return Ok(()); // 太小，跳过
     }
 
-    let resized = imageops::resize(
-        &logo,
-        logo_size,
-        logo_size,
-        imageops::FilterType::Lanczos3,
-    );
+    let resized = imageops::resize(&logo, logo_size, logo_size, imageops::FilterType::Lanczos3);
 
     let x = (img_w - logo_size) / 2;
     let y = (img_h - logo_size) / 2;
@@ -79,7 +73,15 @@ pub fn render_png(
                 false
             };
 
-            fill_module(&mut img, x, y, module_size as u32, is_dark, &qr.fg_color, &qr.bg_color);
+            fill_module(
+                &mut img,
+                x,
+                y,
+                module_size as u32,
+                is_dark,
+                &qr.fg_color,
+                &qr.bg_color,
+            );
         }
     }
 
diff --git a/core/src/text_builder.rs b/core/src/text_builder.rs
new file mode 100644
index 0000000..72a5996
--- /dev/null
+++ b/core/src/text_builder.rs
@@ -0,0 +1,97 @@
+//! QR 编码文本构造工具
+//!
+//! 集中管理各模式的文本格式（与 gui 前端 `utils/qrText.ts` 功能一致）
+
+/// 构造 WiFi 连接字符串
+pub fn build_wifi_text(ssid: &str, password: &str, encryption: &str, hidden: bool) -> String {
+    let h = if hidden { "H:true;" } else { "" };
+    format!("WIFI:T:{encryption};S:{ssid};P:{password};{h};")
+}
+
+/// 构造 vCard 字符串
+pub fn build_vcard_text(
+    name: &str,
+    phone: &str,
+    email: &str,
+    company: &str,
+    address: &str,
+) -> String {
+    format!("BEGIN:VCARD\nVERSION:3.0\nFN:{name}\nTEL:{phone}\nEMAIL:{email}\nORG:{company}\nADR:{address}\nEND:VCARD")
+}
+
+/// 构造 mailto 链接
+pub fn build_email_text(to: &str, subject: &str, body: &str) -> String {
+    let subject_enc = urlencoding(subject);
+    let body_enc = urlencoding(body);
+    format!("mailto:{to}?subject={subject_enc}&body={body_enc}")
+}
+
+/// 构造电话链接
+pub fn build_phone_text(number: &str) -> String {
+    format!("tel:{number}")
+}
+
+/// 构造短信链接
+pub fn build_sms_text(number: &str, message: &str) -> String {
+    format!("smsto:{number}:{message}")
+}
+
+/// 简易 URL 编码（仅编码特殊字符）
+fn urlencoding(s: &str) -> String {
+    s.chars()
+        .map(|c| match c {
+            ' ' => "%20".into(),
+            '&' => "%26".into(),
+            '=' => "%3D".into(),
+            '#' => "%23".into(),
+            '%' => "%25".into(),
+            '+' => "%2B".into(),
+            '\n' => "%0A".into(),
+            '\r' => "%0D".into(),
+            _ => c.to_string(),
+        })
+        .collect()
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+
+    #[test]
+    fn test_build_wifi_text() {
+        let text = build_wifi_text("MyWiFi", "pass123", "WPA", false);
+        assert!(text.contains("WIFI:T:WPA;S:MyWiFi;P:pass123;"));
+    }
+
+    #[test]
+    fn test_build_wifi_hidden() {
+        let text = build_wifi_text("HiddenNet", "secret", "WPA2", true);
+        assert!(text.contains("H:true;"));
+    }
+
+    #[test]
+    fn test_build_vcard_text() {
+        let text = build_vcard_text("张三", "13800138000", "a@b.com", "公司", "北京");
+        assert!(text.contains("BEGIN:VCARD"));
+        assert!(text.contains("FN:张三"));
+        assert!(text.contains("END:VCARD"));
+    }
+
+    #[test]
+    fn test_build_email_text() {
+        let text = build_email_text("a@b.com", "Hello World", "Test body");
+        assert!(text.starts_with("mailto:a@b.com"));
+        assert!(text.contains("Hello%20World"));
+    }
+
+    #[test]
+    fn test_build_phone_text() {
+        assert_eq!(build_phone_text("13800138000"), "tel:13800138000");
+    }
+
+    #[test]
+    fn test_build_sms_text() {
+        let text = build_sms_text("13800138000", "Hi");
+        assert_eq!(text, "smsto:13800138000:Hi");
+    }
+}